Home > Article Archive > February 07
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| Just as we are constantly working to improve our athletes, we are constantly working to improve our coaching process. The way we coach athletes two years from now will be very different from today. The Sport Factory is dedicated to providing you with the best coaches and training resources now, and in the future. |
| Racing In The Zone |
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The phrase "in the zone" is used a lot in sport, but what does it mean... and how does one get into their zone in a triathlon? Read on.. |
| Zipp Demo Program |
 Would you like to race on a top shelf carbon wheel set in your next event? Our Zipp demo program allows you to try out a set of the fastest, most popular race wheels around, the Zipp 606, for a small fee. More Info... |
| Ilana's Super Protein Shakes |
| Coffee and margarita protein shakes anyone? more...
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| Meet The Sport Factory Adventure Team |
 The Sport Factory Adventure team is composed of Dwight Schuler , Paul Humphries , and Kylie Krauss. All three members have competed successfully at the national level, but this is the first time they have combined their talents on one team. more... |
| Ten Quick Fixes To Save Your Running Knees Long Term |
If you plan on running long term there are some basic rules to follow which will keep you striding long term. Read on... |
| The Sport Factory welcomes Jono Senk |
| Owner and founder of Hairy Scary Evolutions, Jono is TSF dedicated coach for adventure racing and mountain biking skills and technique.
Read more about Jono... |
| CTEP at the Concourse |
 The Councourse Athletic club presents their triathlon expo, Thursday, March 8th from 4:30 to 9 p.m.. Sport Factory Head Coach Matt Russ will be presenting on proper running form from head to toe. More info... |
| Bob Canecchio- The Sport Factory's Sport Medicine Advisor |
Bob He has over 20 years of treatment experience and specializes in sport injuries. His patients have included professional athletes from The San Fransico 49'ers, New England Patriots, Minnesota Vikings, Indiana Pacers, a World Champion wrestler, and the rock group Metallica. Bob is owner of Body Pros Physical Therapy has helped many elite level endurance athletes overcome their injuries and return to competition. Learn more about Bob... |
| Featured Work Out- Distance Per Stroke |
These sets are an extension of the work done in your drill sets. The purpose of DPS is for you to apply the drills you have learned to their stroke as a whole, so that they are more efficient. More... |
| Parting Shot |
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Ruth Rosenberg, Barbara Babbit Kaufman, and Linda Silberman at a very wet Callaway Duathlon |
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| Featured Club- North Atlanta Multi Sport Club |
Although only formed just over a year ago this club is growing by leaps and bounds. The great thing about the NAMC is that they are accessible to beginner athletes, and that there is something for everyone. More info... |
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The Sport Factory • 720 Hembree Place, Suite C, Roswell, GA, 30075 (770) 602-5154
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