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Not just A coach, the RIGHT coach.
As part of our start up process we ask the athlete what they want in their coach. Some athletes are analytical and process driven, yet others want more support and encouragement. Some are more focused on adaptability, time management and fitness, while others want to maximize performance. Once we know what the athlete wants, it is simply a matter of matching them to the most appropriate of the 15 coaches in our system. |
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VO2 Max- How Big Is Your Engine? |
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 So an athlete with a large VO2 number always wins, right? Not necessarily. Although VO2 max is a major fitness substrate, it is certainly not the only one. Read on.. |
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| Gear Review- Scott Plasma Limited |
 For triathletes that usually face a varied or even hilly course it was an either or situation. Either a light bike that climbs or an aero bike that produces less drag. The real challenge was producing a light aero bike. More... |
| Home Made Energy |
| This energy bar recipe is great for pre-work out fueling. more...
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| Preventing Swimmers Shoulder |
 Repetitive overhead arm motion of the freestyle stroke can cause this overuse injury, but there are ways to prevent this type of impingement. Read on... |
| Coach Matt Russ obtains USAC Elite license |
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Coach Matt Russ recently obtained his USA Cycling Elite (level 1) license, the highest license level offered. Elite coaches must coach at the Expert level for 5 years before applying and demonstrate proficiency in physiology, sport psychology, team management, cycling aerodynamics / biomechanics, sport nutrition, and recovery / overtraining prevention. |
| Featured Athlete- Running On Faith |
 I have worked with athletes that are emotionally fueled by a combination of every one of these motivators. I was surprised by Jackie Seibert's, though; her motivator is her faith, which I find fascinating. It must be a powerful one as she recently finished 7th overall female and 2nd in her division at the Atlanta ING Marathon. Read On... |
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Triathlon Skills Clinic- Cycling & Transitions |
This hands on clinic will help you shave seconds and minutes off of your next race. Bring your gear and we will show you the secrets of lightning fast transitions. Next we will move on to cycling efficiency and skills. Learn when it is best to sit up or stay aero; how to corner, brake, and descend more effectively.
Saturday May 6th from 2-5:30. Find out more and register... |
| The Sport Factory welcomes Bruce Erskine |
 Bruce does not subscribe to the "cookie-cutter" approach that many coaching companies utilize today. He does not believe in high volume client loads or taking short cuts to produce a plan that does not take into account all of the athlete's individual needs.
Bruce has coached numerous Duathlon and Triathlon Team USA members, pro triathletes, several National age group Champions and World Medallists in both Duathlon and Triathlon, along with numerous Ironman finishers ,both first time and veterans. Read more on Bruce... |
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Roswell Bikes goes tri! |
 The Sport Factory has been working with Roswell Bicycles to make available the latest triathlon gear that our coaches, team members, and athletes requested. Everything from Fuel Belts, to quick laces, aerobottles, clothing, nutrition, and more. Not to mention the best selection of triathlon bicycles in the southest including Felt, Scott, Giant, Cannondale, and more. Read on... |
| Quote of the month- "My legs just threw up" - Amy Kloner |
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| Parting Thought- Never Try |
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58 year old SF team member, Greg Chiarello at the ING marathon.
"I will try" is not a positive affirmation. To try is to simply make an attempt and then leave the rest to chance. It lets in the possibility of failure and doubt. It is a ready excuse- "I tried." If you really want to accomplish a goal, start off by making sure it is reasonable and attainable. The next step is to doggedly pursue it. Use positive affirmations such as "I will succeed," "I can accomplish this," "I will do my absolute best." Play these over and over in your head. Now doesn't that sound better than "I will try?"
There are those that try and there are those that succeed. Finding out what side of the fence you land on is largely a choice. Start by eliminating "try" from your vocabulary. You may not succeed in achieving your goal, but if you gave it your 100% best effort you are a success. Coach Matt |
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| Featured Service |
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Beginner / Advanced triathlon skills session- Your first race can be an intimidating experience! Learn the rules of triathlon, transitions, handling skills, proper fueling and hydration, and equipment maintenance. For the more advanced athlete we will address tactics, pacing, fast dismounts and transitions, and equipment selection. More... |
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SF Sponsors |
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