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Sports Medicine Services

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When an athlete becomes injured their goal is to resume training as quickly as possible, and to minimize fitness loss. It is important to be treated by a sports medicine professional that understands this. The level of treatment needed to get an athlete back to training extends well beyond what the average person needs to become pain and injury free.

First Choice has done an outstanding job keeping our athletes doing what they do best- training and winning.

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Now taking appointments at the Roswell location.  Schedule your appointment.

Therapeutic modalities offered at the Roswell location...

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ART is a new and extremely effective approach to treating soft tissue injuries and the resulting pain utilized by more than 3500 certified providers, including medical doctors, chiropractors, physical therapists, and athletic trainers worldwide. The technique is very popular with professional athletes and teams (NFL, NHL, NBA, etc.) and is used regularly by amateur and professional athletes alike, not only to help with rapid injury recovery, but also for improving their athletic performance.

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The Graston Technique is a soft tissue mobilization technique which takes advantage of specially designed stainless steel instruments that aid the clinician in breaking up scar tissue and myofascial adhesions. 

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The Kinesio Taping® was developed by a chiropractor, Dr. Kenzo Kase approximately 25 years ago. It has now become the gold standard for therapeutic and rehabilitative taping.
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The proprietary method of taping utilizes patented and especially designed tape for clinical management of numerous musculoskeletal disorders as well as aiding in reduction of lymph edema.

Trigger point dry needling  is a highly effective therapy method for the treatment of myofascial trigger points.  Combining the trigger point dry needling techniques with other manual and rehabilitative methods has shown to be very effective in the treatment of chronic pain and speeding up the recovery time.

Sports Massage utilizes massage strokes, stretches and neuromuscular therapy (NMT) tailored to the specific needs of the athlete.  Heat and/or ice may be used during the massage session.  We offer different types of massage modalities such as... 

  • Neuromuscular Therapy (NMT) focuses on releasing trigger points, or zones of hyperirritability, within taught bands of muscle by applying pressure, stretching, and applying heat and/or ice when needed
  • Myofascial Release is a technique incorporating pressure and stretching to loosen and release adhesions in connective tissue
    Deep Tissue Massage is very deep massage designed to elongate muscles and break up scar tissue
  • Swedish Massage is the cornerstone of massage.  Includes compression and kneading of the muscles.  Very relaxing

Post Rehab/Injury Prevention Training Services  When an athlete is cleared from physical therapy the assumption is to resume a normal level of activity.  However, for an athlete, "normal" can be quite different than the average person.  Matt Russ has over a decade of experience as a Post Rehab Therapist/Athletic Trainer. 




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The Sport Factory • 720 Hembree Place, Suite C, Roswell, GA, 30075 (770) 602-5154
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